This option should not pre-populate the opt-in selection. The recipient must respond to this message before they can receive messages from your organization.Įxplicit opt-in collection – When you use Blackbaud products to collect numbers as part of online form submissions, the screen must include a clear and conspicuous option to allow users to decide whether to opt in to Comply with all data protection laws that apply to your organization.Īfter a recipient agrees to receive text messages, Blackbaud automatically sends a message to their device for them to confirm their consent.
Ensure you have a valid legal basis for communications.
Note: If you collect a recipient’s number for an implied purpose, such as to validate a payment, you can’t send messages that require express consent. Transactions or for purely informational messages. Consent is also implied when confirming online
Implied – Consent is implied for SMS messaging when the recipient has previously given the organization their number to receive information on the organization. When collecting consent to send SMS messages, always describe the nature of messages you send and the numbers your organization uses when it sends texts. Consent can beĬollected online, by phone, or on paper forms. Express – If you don’t already have relationships with recipients, you need express consent from them to send text messages containing marketing, advertisement, or soliciting content. Depending on how you obtain numbers, and your relationship with the recipient, consent might be express or implied. Permission-based texts – Before you use Blackbaud’s products to send texts, make sure you’re allowed to send messages to recipients. Blackbaud requires all SMS customers to adhere to the policy outlined below.įor assistance with specific questions related to your SMS program, contact your Support representative. With Short Message Service (SMS), you can send brief text messages from your organization to people in your database who have text capable (typically mobile) numbers.
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