If you have less streams than starts, this is another clear indication that you might want to change up your intro or question whether your episode title is misleading. streams, you can likely guess which metric will tell you more about your podcast’s growth. Streams, on the other hand, qualify as anyone who has listened to an episode for more than 60 seconds. It could be a tell that maybe you need to make your intro more engaging, your episodes, shorter, or test out a different format. This is helpful to see if there are trends in your listeners starting an episode but then not listening to completion. Spotify counts a “start” as anyone who has started listening to one of your episodes, even if they only listened for a few seconds. Don’t let this metric be the be-all and end-all for loyal fans. Follows is a great metric to start tracking loyal listeners but remember, there could be audiences out there that listen to every episode but don’t follow your show. (AKA, they’re probably a big fan of your show!). That listener is only tracked once per episode, meaning if I was to listen to the episode twice, it would count as one unique listener but two downloads.įollowers are different from unique listeners because instead of simply listening to one or more of your episodes, they’ve committed to hitting the “follow” button, which means they automatically receive each new episode once it’s launched. Not to get confused with downloads, a unique listener refers to someone who has started listening to at least one of your podcast episodes. So, what are the key metrics you should be tracking on Spotify to ensure your podcast is consistently growing its audience and reaching more listeners? Below, we’ve outlined some of the most important podcast stats to track through Spotify: CSV file so you can measure your progress over time and create reports for leadership teams or other stakeholders.
STTS FOR SPOTIFY DOWNLOAD
To make your tracking process even simpler, Spotify allows podcasters to download all this data as a. The best part is that all this data is updated every day, so you can track your stats in real time and keep a close eye on your podcast’s growth curve. Spotify also offers a deep dive into the metrics from each individual episode, such as how long people are listening for, when they tend to drop off, and how much your followers are growing with each new episode drop. For example, the platform shares information like who your listeners are, the episodes they’re loving the most, and the music they’re into, all of which can help you create new content that will keep your audience coming back for more or organize sponsors for advertising. To help podcasters reach their goals, Spotify offers a helpful overview of back-end data about their listeners. Next, it’s time to start tracking your analytics so you can continue improving along the way.
But once you’ve completed that step, you’ve only just begun your podcasting journey. Luckily, getting your podcast to appear on Spotify is easy, especially if you’re working with a podcast agency that covers this task for you. It recently surpassed Apple Podcasts in terms of users, which means all brands should definitely be paying attention to the platform if they hope to grow their audience and hit their goals. It’s no secret in the podcast world today that Spotify is currently reigning supreme.
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